The parties have just passed and before we know it, another year will also have passed. This is the time of year when many entrepreneurs start to put some plans into practice, mainly to publicize their businesses.
Support issues tend to stay low for a few more moments in IT companies, so now is a good time for this kind of planning.
Here are five simple, completely free ways to get the word out about your IT company over the next 12 months. Try to implement at least one of them, you have nothing to lose…
#Tip 1 – Frequent social media
While it’s fair to say that Facebook and Twitter are finding new ways to generate revenue every day, it’s still entirely possible to take advantage of these platforms to promote your business at no cost.
You just need a little effort: work on getting “likes” and followers, then keep people engaged with informative content and maybe some promotions and offers. At the very least, this routine of interactions will keep your brand visible – for free.
#Tip 2 – Explore new opportunities with existing customers
You must never forget that your existing customers always have the potential to provide you with extra revenue.
If, for example, you have customers who use different Internet security software, then have them all transferred to your preferred solution, which should be a safe and productive solution that guarantees you good margins and monthly income. Truly successful companies thrive because they have mastered the art of after-sales.
#Tip 3- Keeping an eye on the latest news
Technology has been all over the news these days. Not always for good reason, but every mention of IT in the news gives you the opportunity to remind your customers that you are the expert they can run to.
If, for example, you’re not taking advantage of all the recent cybercrime stories by selling backup and security solutions, you’re not taking full advantage of what is essentially free advertising.
#Tip 4 – Networking
Are you one of the many entrepreneurs who despise networking? If so, it’s easy to get away from networking routines since you and your company are always busy.
However, if you want to keep your business growing, you often have to be ‘outside’ it. Meet new contacts. Go to events and fairs. Inquire about a local breakfast or meeting from a business forum. Maybe your next best customer is there.
#Tip 5 – Encourage referrals
Consider starting to encourage your happiest, longest-lasting customers to refer you to some of your other partners. Making your own client a promoter of your brand is the most effective and cheapest way to promote your business. Andy Sernovitz, the author of the book “Word of Mouth Marketing: How Smart Companies Get People to Talk About Them”, cites a crucial step in propagating the corporate image: “giving people a reason to talk about our products and services”. ”.
You could even offer them a small incentive (like a discount on their next invoice or another financial benefit) for any successful referral. Why promote your own business when you can get others to do it for you?
Very quickly I mentioned five simple and free ideas here. Which one will you implement for the next few months?
